Comments on: Internet Marketing

By: Shahrukh

Shahrukh — Wed, 27 Jan 2010 10:35:20 +0000

Nice article! You did a good job but I would like to share something related to your article.

The traditional “P” most affected by the Internet may be “promotion” because there are many choices in selecting strategies but I would like to add Social media (Face book, Flickr, YouTube, Twitter, blogs and LinkedIn etc ) in Internet Marketing strategies. In this fast pace world we need to think and act in terms of a “Total Web Presence” means if we are not participating in social media, we are not really online. Businesses around the globe are scrutinizing high value for their marketing proposal with social media. In a nutshell Social media optimizes marketing means of businesses to control their marketing strategies and assets using social networks. In today’s world consumer rules and we need to make sure this consumer is connected to our business in a 2 dimensional way.

Regards

By: Muneeb Dilshad

Muneeb Dilshad — Wed, 27 Jan 2010 07:09:53 +0000

Salutations,
I just read the article & im really amazed as well as shocked to see a few anomalies which are mind boggling to say the least. I worked for Spell Media which is Exclusive Licensee for Pakistan of 20th Century Fox and MGM Studios as a Marketing Executive & Brand Manager & i would like to share a few pf my experiences.
Well the definition used in the opening “In real time when a manufacturer produces any product, he/she visits from place to place, shop to shop and sometimes home to home in order to sell his/her product. This is called product marketing.” is of Sales or Front Door Marketing but not of Product Marketing, which incorporates the 7 P’s & Extended Marketing Mix as the process you defined is of “Personnel Selling” & not of Product marketing.
Secondly Target Audience paragraph is totally flawed as the line “There is no product on the earth that is meant to be only for some level of people in a restricted area” is just inaccurate & fallacious to say the least. It’s a Myth & a misconception of a layman that Internet Marketing/IM is “not” targeted towards a specific group or cluster of people. Is the article suppose to suggest that if i put up a banner or ad of an Antismoking NGO on Lakson Tobacco’s Website it would get me donors & similarly i cant place a banner Ad citing “Justice for Imanae Malik” on Doctors Hospital website or can i???
In my experience (which is also the general trend) of Marketing & Brand management at Spell Media, i did Niche Marketing using IM tools since the Product price was very high compared to the available ones & MSA managed it pretty well i guess as we ended up in doing Brand Partnerships with many multinationals & used Lists for IM mostly, which is one of the best strategies for internet marketing in my opinion as you reach the Right Customer at Right Time & at Right Cost which is close to Zero.
My intention is to point out the Discrepancies in the Article & present with a broader view & not to offend.
Have a Good Day!

By: Umer

Umer — Wed, 27 Jan 2010 06:19:36 +0000

I really appreciate your efforts, you did a good job. Here I would like to share something related to your article that my help the readers to get some more info. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.

By: Need Passion

Need Passion — Tue, 26 Jan 2010 13:23:44 +0000

This is very informative article and really appreciate you effort. SEO (Search Engine Optimization) and SEM (Search Engine marketing) are two major strategies for Internet Marketing. If we talk about SEO, there are several sub strategies use to optimize the website which include Blogging, Social Book Marking, Social Networking, Link Building including one way (free or paid submission) , two way (Direct link exchange) and three way (Three parties involvement) link building, forum commenting, article submission. PPC (pay per click ) is the form of paid marketing that itself a separate strategy in context of traditional SEO. I would like to say that they are not three different strategies actually, PPC and link building are the parts of SEO, PPC consider as a different strategy from SEO but some people take it under the head of SEO when they talk about modern SEO techniques, where SEO is a very broader term that contains many other sub strategies.

Regards

By: Ayesha

Ayesha — Mon, 25 Jan 2010 10:06:30 +0000

liking**

By: Ayesha

Ayesha — Mon, 25 Jan 2010 10:06:08 +0000

thank you all for linking my article, I would try my level best to give you the best and correct info!

By: Muhammad Noman

Muhammad Noman — Sun, 24 Jan 2010 17:33:42 +0000

I really enjoyed by reading the e-Marketing stuff. … useful and organized information.

By: Muhammad Abbas

Muhammad Abbas — Thu, 21 Jan 2010 17:28:41 +0000

This is nice thinking, Every person can get IT field information here.Hope for best

By: Huma

Huma — Thu, 21 Jan 2010 09:41:02 +0000

That’s really useful information about E-marketing. Thanks for sharing :)