Cognos 10 Launch in Pakistan– Intelligence Unleashed!

by Noc Team on June 29, 2011

27 Jun 2011, Karachi, Pakistan: IBM launched Cognos 10, a flagship Business Intelligence solution in Pakistan on the 26 April, 2011 at the Pearl Continental, Karachi and on the 28 April, 2011 at the Serena, Islamabad. Mr. Adnan Siddiqui, Country Sales Manager, IBM Pakistan, in his opening note highlighted the history of Cognos, which started in 1969, became a leader in the Business Intelligence (BI) space and matured its BI and FPM (Financial Performance Management) solutions with its open architecture and enterprise-class technology.

With 23000 customers worldwide and more than 20 in Pakistan, spanning almost every industry, and several solution providers, Cognos along with SPSS, makes an easy choice for the customers, who want to exploit this cutting edge technology of Analytics today.

Mr. Derek Morrison, the Regional GM for Business Analytics for Middle East along with Ms. Ksenija Rusak, the Regional Technical Specialist for Central and Eastern Europe, came down for this launch event. They introduced BI and all that the new Cognos 10 has to offer to the customers, sharing their experiences about the product while highlighting its benefits to the Pakistani industry.

With the growing adoption of Business Intelligence in Pakistan, the event experienced tremendous response, where IBM had to double the capacity of participants. The IT and Business users alike, showed keen interest in the solution and got the chance to talk directly to the experts.

Morrison, with 10 years experience in the Business Analytics market in both the UK and Middle East, explained the Financial Performance Management requirement faced by current industry and how IBM has helped thousands of organizations around the world. Rusak, who’s co-authored Cognos 10 Redbook, demonstrated Cognos 10 new features to the audience.

A Demo Ground was set up by IBM Cognos business partners, where attendees could experience the product first hand. Mr. Sohail Minhas, CMO of Computer Research, authorized business partner of IBM Pakistan, also presented their portfolio and handled Q&A along with his team at the demo ground.

Cognos 10 helps organizations make smarter decisions, achieve better results, and gain a deeper understanding of trends, opportunities, weaknesses and threats. Cognos 10 lets you explore any data, in any combination and over any time period with a broad range of analytics capabilities.


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