Social Media Through Microsoft’s Perspective

by Noc Team on June 21, 2011

Reported by Muhammad Yasir

Social media plays an important role in providing news and information timely the online audience in Pakistan, creating awareness among the masses and providing solutions to various problems.

Following the global trends of social media, Microsoft Pakistan held a workshop on Monday for technology journalist and bloggers to provide them an insight to the latest social media trends and digital tools.

“Technological innovation is now giving opportunity to individual to enjoy the same power which was previously allowed to media houses for distribution of news and information”, said Shoaib Khalil, Marketing Lead Microsoft Pakistan.

Digital journalism enables media to impart news instantly with minimum barriers through internet and computer networking technologies. It also provides journalists with new avenues for writing genres, such as blogs, creating an innovative media landscape for the 21st century.

He explained the diverse new aspects of digital journalism including the latest tools and online facilities such as free space for blogging, collating and sharing content through use of images and videos for better presentation of news or feature story.

Microsoft provides a number of online tools like “Windows Live Writer 2011” for one-stop blogging and Microsoft Bing Translators to perform real time translations. These softwares support journalists to adopt the digital way with proper and easy understanding.

15 participants including technology journalists and bloggers attended the workshop.

Various trends were discussed including blogging in Pakistan and responsibility of bloggers as individuals for providing accurate news and proper analyses to masses for attracting vast audience.

The bloggers should be trained like journalists at educational institutions so that they can work better for expression of their thoughts and ideas in line with the national interest and betterment of society and culture, they added.

In today’s age, it is important to stay abreast with the latest technological to undergo journalistic responsibilities. With Smartphones, netbooks and different softwares doubles the performance of journalist and bloggers through timely reporting the news, they added.

The workshop also included a crisp session over cloud computing technology which is also regarded as new year of computing.

Cloud can help save money, increase productivity and reduce management complexities. It is phenomenally cost efficient and reliable, said Zafar-ul-Islam, Enterprise Technology Strategist, Microsoft Pakistan.

The session concluded that the need of the hour is to provide the right information at the right time, which is best achieved by leveraging the digital technology. The positive and vital role of digital journalism in future can strengthen the use of latest technology of cloud computing in Pakistan.



{ 1 comment… read it below or add one }

Ayesha June 22, 2011 at 2:18 PM

very useful information about social media and blogging….

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