Fast Flip-Read The Google Way

by Noc Team on September 16, 2009

Imagine if it took ten minutes to flip the page of a magazine or newspaper. Google has used all its might to make life easy and simple for those who want to read more and browse less. Due to the continuous experimentation of Google Labs now traditional way of reading is “back on the track”. Google has introduced to the world a magic bullet named as Fast Flip.


As the name suggests Fast Flip, is a fast and easy way to flip through and read news on-line without waiting for the browser to download each and every page. Everyday it takes a dozen of minutes to browse through a particular website and choose favourite sections. Fast Flip helps you in flipping through the web-pages in on go as if you were reading the pages of a newspaper or a magazine.


Many prefer reading through paper as browsing ends up being slow and consumes a lot of time.

Fast Flip also personalizes the experience for you, by taking cues from selections you make to show you more content from sources, topics and journalists that you seem to like. In short, you get fast browsing, natural magazine-style navigation, recommendations from friends and other members of the community and a selection of content that is serendipitous and personalized.”

You can easily view headlines of Google’s dozens of partners including the New York Times, the Atlantic, the Washington Post, Salon, Fast Company, ProPublica and Newsweek. The Google partners will be sharing with them the revenue earned from contextually relevant ads. This will help the on-line publishers to bring up their best content in which might have gone unnoticed by the on-line users, and thus they will be able to read more as they browsing will be a lot more easier driving more ad revenue to publishers.

Due to low connectivity browsing can be frustrating for those who want their work to be done in a matter of seconds. With Fast Flip you can easily skim through the required news on the required publishers website, in one go, and choose one which interests you the most. You can even email it to your friends, you can save and like the desired page as well.


Along with this new from of browsing, Google has also launched mobile version of Fast Flip with tactile page flipping for Android-powered devices and the iPhone, so you can browse on the go.We are encouraged most of the time to read more and more news everyday. Many ignore as it ends up consuming a large amount of time.

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